Non-alcoholic wine and sparkling wine – what does the new generation think?
The new generation and their drinking habits: freedom, enjoyment and non-alcoholic alternatives:
Drinking has changed fundamentally in recent years. What was once a staple of parties, dinners, and small gatherings is now fashionable: More and more young people are paying conscious attention to what and how they consume. The goal: not to be categorical, not to make compromises—and, above all, to be free. This lifestyle effect is pervasive across all industries—including beverage culture. Welcome to a new era of drinking!
Less alcohol, more responsibility
The new generation drinks differently than the generation before it. It's not about imposing or declaring prohibitions or completely abstaining from alcohol. Simply put, young adults are thinking more about what they want to do with their bodies. Getting along, avoiding damage, and maintaining style – that's the new mantra.
Drink balanced
A glass of wine one evening, a non-alcoholic drink the next? Depending on the occasion, the mood, or the whim? The attitude known as "drinking along because it's part of it" is being challenged. What emerges is a "cultural drinking" that doesn't conflict with enjoyment and exuberance.
Freedom & enjoyment – hand in hand
What does freedom mean in the beverage segment? That there isn't just one proper drink. The new generation doesn't just want juices and sparkling water; they demand alternatives that offer just as much depth of flavor and style – just without the alcohol. This is where non-alcoholic wines, sparkling wines, and teas come into play: as pure worlds of style without alcohol. Perfect accompaniments to a nice dinner or simply while sitting together on the patio, enjoying a drink with friends.
Stylish without alcohol
Non-alcoholic soft drinks and sodas are out of the question. It's now all about serious alternatives that have real character, depth, and experience. Non-alcoholic sparkling wine, for example, with real bubbles, tea with a burst of flavor, or creative verjuice concoctions that truly exude charm and sophistication. Enjoying good friends at a meal, celebrating rooftop evenings, or chilled-out events calls for drink alternatives: And these aren't substitutes, but rather logical – real wines and sparkling wines or other alternatives – simply without alcohol. Cheers to the future!